West Virginia Tourism
West Virginia Tourism
ABOUT THE PROGRAM AND THE RESULTS?
The West Virginia Tourism program in Spring 2013 was an integrated program promoting a family themed message through Family Circle, Midwest Living and Parents magazines. The custom designed four-page insert went to subscribers in the region of Washington D.C, Pittsburgh, Columbus/Cincinnati/Cleveland, Baltimore, Lexington, Richmond, Roanoke, Charleston, Huntington and Charlotte reaching over 7.5 million readers in May of 2013.
The program included an three month long enter-to-win West Virginia Adventure Getaway Sweepstakes that was hosted by TravelMeredith.com with a custom e-newsletter. The sweepstakes delivered 264,448 page views, 240,505 entries, 17,281 entrants and resulted in over 4,400 opt ins for the state.
The TravelMeredith.com custom e-newsletter delivered a 28.16% open rate for West Virginia Tourism. The program also delivered 38,000 in-book reader service leads for West Virginia Tourism and it's co-op partners across the two season program (Fall 2012 & Spring 2013).
West Virginia Tourism
ABOUT THE PROGRAM
West Virginia Tourism Corporation, in partnership with Navigate Media, and Meredith Travel Marketing, executed an integrated program targeting couples, boomers and women looking for girlfriend getaway type vacations with a high propensity to travel.
HOW DID WE DO THIS AND WHAT WERE THE RESULTS?
A high impact, beautifully designed insert ran in the October 2012 issue of Better Homes and Gardens, More and Traditional Home in DC, Pittsburgh, Columbus/Cincinnati/Cleveland, Baltimore, Lexington, Richmond, Roanoke, Charleston, Huntington and Charlotte delivering a readership of over 13.9 million. The insert included fall activities and destinations in West Virginia as well as promoting an exciting enter-to-win sweepstakes.
The three-month long sweepstakes was promoted on TravelMeredith.com online and within a custom e-newsletter targeted to opt in travel enthusiasts.