West Virginia Tourism

West Virginia
West Virginia

West Virginia
West Virginia

West Virginia
West Virginia

West Virginia
West Virginia

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West Virginia Tourism

ABOUT THE PROGRAM AND THE RESULTS?

The West Virginia Tourism program in Spring 2013 was an integrated program promoting a family themed message through Family Circle, Midwest Living and Parents magazines. The custom designed four-page insert went to subscribers in the region of Washington D.C, Pittsburgh, Columbus/Cincinnati/Cleveland, Baltimore, Lexington, Richmond, Roanoke, Charleston, Huntington and Charlotte reaching over 7.5 million readers in May of 2013.

 

The program included an three month long enter-to-win West Virginia Adventure Getaway Sweepstakes that was hosted by TravelMeredith.com with a custom e-newsletter. The sweepstakes delivered 264,448 page views, 240,505 entries, 17,281 entrants and resulted in over 4,400 opt ins for the state.

 

The TravelMeredith.com custom e-newsletter delivered a 28.16% open rate for West Virginia Tourism. The program also delivered 38,000 in-book reader service leads for West Virginia Tourism and it's co-op partners across the two season program (Fall 2012 & Spring 2013).
 

West Virginia
West Virginia

West Virginia
West Virginia

West Virginia
West Virginia

West Virginia
West Virginia

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West Virginia Tourism

​ABOUT THE PROGRAM
West Virginia Tourism Corporation, in partnership with Navigate Media, and Meredith Travel Marketing
, executed an integrated program targeting couples, boomers and women looking for girlfriend getaway type vacations with a high propensity to travel.
 

HOW DID WE DO THIS AND WHAT WERE THE RESULTS?
A high impact, beautifully designed insert ran in the October 2012 issue of Better Homes and Gardens, More and Traditional Home in
DC, Pittsburgh, Columbus/Cincinnati/Cleveland, Baltimore, Lexington, Richmond, Roanoke, Charleston, Huntington and Charlotte delivering a readership of over 13.9 million. The insert included fall activities and destinations in West Virginia as well as promoting an exciting enter-to-win sweepstakes.
 

The three-month long sweepstakes was promoted on TravelMeredith.com online and within a custom e-newsletter targeted to opt in travel enthusiasts.