VIRGINIA TOURISM

Virginia Tourism - Fall 2013
Virginia Tourism - Fall 2013

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Virginia Tourism - Fall 2013
Virginia Tourism - Fall 2013

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VIRGINIA TOURISM

FALL 2013

 

ABOUT THE PROGRAM AND THE RESULTS​

The Virginia Tourism program in Spring 2013 was an integrated program promoting a family themed message through Better Homes and Gardens magazine. The custom designed six-page insert went to subscribers in the region of Washington D.C., Baltimore, Raleigh, Charlotte, Virginia and West Virginia reaching over 3.2 million readers in March of 2013.

 

The program included a three month long enter-to-win Virginia Family Fun Getaway Sweepstakes that was hosted by Better Homes and Gardens & TravelMeredith.com with a custom e-newsletter. The sweepstakes delivered 361,604 page views, 25,939 entrants, 356,643 entries and resulted in 7,786 opt ins. The TravelMeredith.com custom e-newsletter delivered a 29.76% open rate for Virginia Tourism.

 

The program also delivered over 17,000 in-book reader service leads for Virginia Tourism and its co-op partners.

Virginia Tourism - Spring 2013
Virginia Tourism - Spring 2013

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Virginia Tourism - Spring 2013
Virginia Tourism - Spring 2013

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VIRGINIA TOURISM

SPRING 2013

 

ABOUT THE PROGRAM​​

The Virginia Tourism program in Spring 2013 was an integrated program promoting a family themed message through Better Homes and Gardens magazine. 

 

HOW DID WE DO THIS AND WHAT WERE THE RESULTS?

  • The custom designed six-page insert went to subscribers in the region of Washington D.C., Baltimore, Raleigh, Charlotte, Virginia and West Virginia reaching over 3.2 million readers in March of 2013. 

  • The program included a three month long enter-to-win Virginia Family Fun Getaway Sweepstakes that was hosted by Better Homes and Gardens & TravelMeredith.com with a custom e-newsletter. The sweepstakes delivered 361,604 page views, 25,939 entrants, 356,643 entries and resulted in 7,786 opt ins.  The TravelMeredith.com custom e-newsletter delivered a 29.76% open rate for Virginia Tourism.

  • The program also delivered over 17,000 in-book reader service leads for Virginia  Tourism and its co-op partners. 

Virginia Tourism & Chateau Morrisett
Virginia Tourism & Chateau Morrisett

Fall 2012

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Virginia Tourism & Chateau Morrisett
Virginia Tourism & Chateau Morrisett

Fall 2012

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VIRGINIA TOURISM & CHATEAU MORRISETTE

FALL 2012

 

ABOUT THE PROGRAM
Travel South, in partnership with Navigate Media and Meredith Travel Marketing
, executed an integrated program targeting families and moms looking for family getaway type vacations with a high propensity to travel. The section consisted of five state advertisers (Arkansas, Georgia, Kentucky, Mississippi and North Carolina) and national bread distributor, Nature's Own.
 

HOW DID WE DO THIS AND WHAT WERE THE RESULTS?

  • The program included an in-book, high-impact, beautifully designed 12-page insert that ran in the August 2012 issue of Family Circle, reaching over 4 million readers. The section included advertisements, editorial and exciting details on each state destination along with a custom three month-long sweepstakes hosted by TravelMeredith.com. The sweepstakes delivered over 52,000 entrants and opt-in lists ranging from 967-2,902
  • The Sweepstakes messaging was promoted to consumers on over 3.2 million Nature’s Own White Wheat Bread bags.
  • The insert and sweepstakes were showcased in two TravelMeredith.com custom eNewsletter blasts and included in six Meredith eNewsletters to a coveted opt-in audience.
  • The sweepstakes was also promoted on Facebook and Twitter
Virginia Tourism - Spring 2012
Virginia Tourism - Spring 2012

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Virginia Tourism - Spring 2012
Virginia Tourism - Spring 2012

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VIRGINIA TOURISM

SPRING 2012

 

ABOUT THE PROGRAM
​​Travel South, in partnership with  Meredith Travel Marketing  and Navigate Media, executed an integrated program targeting moms and the  family audience with a high propensity to travel and enjoy road trips.   The program included 4 state partners (  Arkansas  ,  Kentucky , Mississippi and North  Carolina) and a national bread distributor, Nature's Own. 

 

HOW DID WE DO THIS AND WHAT WERE THE RESULTS?

  • Sweepstakes and program inclusion on over 3.2 million Nature’s Own White Wheat Bread bags.
  • In-book 10 page high impact unit in Family Circle reaching over 4 million readers. Section consisted of four state advertisers, (Arkansas, Kentucky, North Carolina, and Mississippi) Nature’s Own as well as Travel South.
  • The section consisted of advertisements, editorial and exciting details on each state destination.
  • Custom Email Blast E-Newsletter in July 2010 with adjoining sweepstakes which ran for two months.
  • Overall entrants for the sweepstakes: 60,076 –the most entrants ever to date as part of a TravelMeredith.com sweeps since inception of the site!
  • Customized travel guide featuring each participant on TravelMeredith.com which was featured in the custom e-newsletter as well as on the TravelMeredith.com page and will reside there for a year for consumers to view