VIRGINIA BEACH & PERCEPTION
ABOUT THE PROGRAM AND THE RESULTS
The Virginia Beach Spring 2014 integrated program promoted a girlfriend getaway themed message through Fitness and More magazines. The custom designed four-page insert went to subscribers in the region of Washington D.C., Baltimore, Raleigh, Charlotte, Virginia and West Virginia reaching over 1.5 million readers in April of 2014.
The program included a three month long enter-to-win Virginia Beach Girlfriend Getaway Sweepstakes that is currently hosted on Virginia Beach’s Facebook page. It was promoted by a custom eNewsletters from Fitness, More and TravelMeredith.com. Thus far*, the sweepstakes, has delivered 16,482 page visits, 6,470 entries, more than 1,100 likes to Virginia Beach’s Facebook page and resulted in over 400+ opt ins.
The program also includes a reader service listing. Those leads are still accruing.