NATURE'S OWN
TRAVEL SOUTH & NATURE'S OWN
FALL 2011
ABOUT THE PROGRAM
Travel South, in partnership with Navigate Media and Meredith Travel Marketing, executed an integrated program targeting families and moms looking for family getaway type vacations with a high propensity to travel. The section consisted of five state advertisers (Arkansas, Georgia, Kentucky, Mississippi and North Carolina) and national bread distributor, Nature's Own.
HOW DID WE DO THIS AND WHAT WERE THE RESULTS?
- The program included an in-book, high-impact, beautifully designed 12-page insert that ran in the August 2012 issue of Family Circle, reaching over 4 million readers. The section included advertisements, editorial and exciting details on each state destination along with a custom three month-long sweepstakes hosted by TravelMeredith.com. The sweepstakes delivered over 52,000 entrants and opt-in lists ranging from 967-2,902
- The Sweepstakes messaging was promoted to consumers on over 3.2 million Nature’s Own White Wheat Bread bags.
- The insert and sweepstakes were showcased in two TravelMeredith.com custom eNewsletter blasts and included in six Meredith eNewsletters to a coveted opt-in audience.
- The sweepstakes was also promoted on Facebook and Twitter
TRAVEL SOUTH & NATURE'S OWN
FALL 2010
ABOUT THE PROGRAM
Travel South, in partnership with Meredith Travel Marketing and Navigate Media, executed an integrated program targeting moms and the family audience with a high propensity to travel and enjoy road trips. The program included 4 state partners (Arkansas, Kentucky, Mississippi and North Carolina) and a national bread distributor, Nature's Own.
HOW DID WE DO THIS AND WHAT WERE THE RESULTS?
- Sweepstakes and program inclusion on over 3.2 million Nature’s Own White Wheat Bread bags.
- In-book 10 page high impact unit in Family Circle reaching over 4 million readers. Section consisted of four state advertisers, (Arkansas, Kentucky, North Carolina, and Mississippi) Nature’s Own as well as Travel South.
- The section consisted of advertisements, editorial and exciting details on each state destination.
- Custom Email Blast E-Newsletter in July 2010 with adjoining sweepstakes which ran for two months.
- Overall entrants for the sweepstakes: 60,076 –the most entrants ever to date as part of a TravelMeredith.com sweeps since inception of the site!
- Customized travel guide featuring each participant on TravelMeredith.com which was featured in the custom e-newsletter as well as on the TravelMeredith.com page and will reside there for a year for consumers to view.