ABOUT THE PROGRAM AND THE RESULTS
The Daytona Beach CVB and Tire Kingdom program in Spring 2013 was an integrated program promoting a family themed message through Better Homes and Gardens magazine. The custom designed two-page insert went to subscribers in the region of Atlanta, Orlando, Tampa and Jacksonville reaching over 2 million readers in July of 2013.
The program included a three month long enter-to-win Hit the Road to Daytona Beach Sweepstakes that was promoted by Better Homes and Gardens & TravelMeredith.com complimented by a custom e-newsletter.
The sweepstakes delivered 352,135 page views, 329,396 entries, 23,236 entrants and resulted in 5,723 total opt ins for Daytona Beach CVB. The TravelMeredith.com custom e-newsletter delivered a 23.6% open rate for Daytona Beach CVB. The program featured a retail partner, Tire Kingdom and the program was promoted in-store on high impact custom designed window clings in over 239 store fronts.