Crystal Coast & Belk
ABOUT THE PROGRAM
North Carolina's Crystal Coast, in partnership with Navigate Media, Meredith Travel Marketing and Belk Department Stores, executed an integrated program targeting the family audience with a high propensity to travel.
HOW DID WE DO THIS AND WHAT WERE THE RESULTS?
A high impact, beautifully designed insert ran in the March 2012 issue of Better Homes and Gardens in Atlanta, Charlotte, Raleigh and Richmond delivering a readership of over 13.9 million. The insert included fall activities and destinations in West Virginia as well as promoting an exciting enter-to-win sweepstakes.
The insert included Crystal Coast destinations and travel content as promoting an exciting enter-to-win sweepstakes at Belk Department Stores during "Kids Fest". Better Homes and Gardens' readers were directed to stop by any Belk Department Store location and register during the KedFest celebration on Saturday, March 24, 2012 from 12 p.m. to 3 p.m. . The first 100 to register received a free Shackleford Horses Poster from the Crystal Coast and Belk.
Belk Department Stores promoted this exciting program in several retial store locations and experienced a 30% lift in store traffic and purchases with the promotion.