CHARLESTON AREA CVB & BELK

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ABOUT THE PROGRAM

The Charleston Area CVB program in Spring 2013 was an integrated program promoting a family themed message through Parents, Belk Department Stores, Let's Go television segments and Facebook. 

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The program included a custom designed four-page insert that went to Parents' subscribers in South Carolina, Georgia, North Carolina and Jacksonville, Florida with a readership of over 1.2 million readers in April 2013. The insert promoted Charleston, the KidFest event held at 326 Belk Department stores on March 16, 2013 and Charleston Area CVB sponsored sweepstakes held on Facebook, with an opportunity to enter in-store at Belk’s KidFest event.

Belk Department Stores promoted their annual KidFest event and the Charleston Area CVB through Belk.com, eNewsletters to opt-in Belk consumers, snail-mail flyers and catalogs and Facebook posts. Charleston Area CVB was also promoted in-store during the event through signage and giveaways provided by Charleston Area CVB.

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See the Charleston Family Fun Giveaway Case Study.