While 2009 has certainly been a challenging year for almost all business segments, the magazine category continues to find ways to grow and evolve.
Magazine readership continues to grow among Americans. In fact, according to 2008 studies by Harris Interactive and MRI, reading remains the number one leisure activity for American adults and magazines are the only medium besides the internet to see total audience increases that outpaced the growth of the total US adult population.
In addition to remaining strong in the marketplace, magazines are also continuing to evolve. The magazine industry has recognized the importance of adapting and have employed new retail and distribution tactics, while also looking for new technologies to expand magazines beyond print.