According to data from Research Solutions Inc (RSI), adults look to magazines to provide valuable vacation-planning information. This is great news for travel advertisers looking to reach qualified consumers. Magazines are a great way to reach that audience!
The RSI data shows that 76% of women and 70% of men consider magazines a good source for learning about vacation destinations and 65% of women take action as a result of a travel ad or article.
Also, the study uncovered that magazines are a valuable source in planning – the majority of consumers noted that they have already narrowed their choices for a vacation destination by the time they go online. Additionally, this study found that magazines are the #1 source of information on travel websites for women.